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mCommerce – sales that take place
over mobile devices like smartphones and tablets, is steadily
increasing. In June of this year, 55% of all online sales originated
on smartphones and tablets. And 71% of those polled said that their
purchases, both online and brick and mortar began on a mobile device;
this includes research of products and pricing, research of
businesses that sell the products, location searches and on-site
product price comparisons. What does all this mean? If you do not
have a mobile presence, you are missing out on sales!
There is good news... getting a mobile
presence does not have to be expensive and there is still time to get
something set up before the holiday season!
Yes, developing a dedicated phone or
tablet app can be expensive. But, in a recent survey, responders
said that they prefer shopping on mobile websites rather than
dedicated apps. And developing a mobile website does not have to be
expensive because you have options.
- Redesign your current site using the 'responsive web design' model. The responsive web design model uses techniques that allow you to create one site that works on many screen sizes. In the long term, this is probably the best idea for most businesses. But, it's the most expensive option and requires the most time.
- Create a dedicated site for 'small screens' – those of smartphones, tablets, and phablets. (Phablets? A phablet is a device that has a screen larger than 5 inches but less than 6.9 inches – smaller than this is a smartphone and larger is considered a tablet. A popular example of a phablet is Samsung's Note III smartphone). If you want a site ready for the holiday season, this is your best bet. It is also less expensive than a complete redesign of your website.
- Your final option is to do nothing and hope your site looks good on the plethora of connected mobile devices out there. But, unlike the early days of mobile websites, users are not willing to put up with sites that don't render well on mobile devices. Is this really a good option?
What does all this and the numbers in
the accompanying infographic really mean? It means if you have a
business that targets public consumers, you need a mobile presence.
Mobile devices are getting more and more popular – they are
currently outselling both desktop and laptop/notebook computers. Can
you afford not to be in front of the customer's eyes when they want
your product? The answer to that has always been NO.
Please contact us if you want/need a mobile friendly web presence: http://www.freelanceitsolutions.com
Please see infographic for sources.
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