2016 Trends in e-Commerce

As each year draws to an end, we look to the New Year for new chances, new opportunities, fresh starts. We hope that the New Year will bring us more then the closing year. And this is no different for business owners and entrepreneurs.

But, to increase your good fortune for the New Year, it's best to make plans. And to make the best, most accurate plans, it's good to know what trends are in store for the upcoming year.

After a little research, I've put together some trends in e-commerce that you should be aware of for 2016.

Start Off Right – Design Trends

A well designed site is essential to ensuring your visitors and customers enjoy shopping on

your site. Sites must:

• be modern and have a look and feel that is attractive – the 'flat design' is very common and even expected today.
• be easy to navigate – studies show visitors leave after only 12 seconds if they can't find what they are looking for!
• be trusted – if you are selling, you should have an SSL certificate or use a secure checkout portal (like PayPal).
• have a common pattern – this may be one reason WordPress sites are so common. While there are many different themes, their layout follows a typical pattern that users have become used to. Using common patterns may make 'all websites look the same.' But, studies show that they also increase customer comfort and comfortable customers are more likely to buy or follow through to requesting information or services. (I'm not saying WordPress is necessary. Any site can be made to follow the flat design that most WordPress themes use).

Pop-Up Ads – What?

Yes, pop-up ads are coming back. The once hated (well, still hated) marketing technique is making a resurgence. But wait, the pop-ups that are getting results are not the usual, annoying ads that are pushing products. Instead they are the offers of information, free downloads, discounts, and even free products when the user agrees to join a membership program or a rewards program, agrees to receive email offers, or agrees to like/share the company's social media pages/posts. Having the email address or membership information of potential buyers is a huge step towards more sales!

Mobile Will Soon be King

About 4.9 billion people worldwide own smartphones. And web browsing on mobile devices has already overtaken browsing on desktop computers. And mobile shopping is not far behind.

Nearly every kind of business-to-consumer company should have a mobile friendly (responsive) website!

Shoppers will continue to move toward the convenience of mobile shopping. Can you afford to miss out on this trend? If your competition has a mobile friendly site and you don't – you are missing out on sales! And if you are the only business in your market with a mobile friendly site, congratulations. You are winning business away from you competition!

Your Audience is Growing

Forrester Research has predicted that online consumers will spend $327 billion in 2016! And the trend for larger order size is also increasing. Trends are showing that December order size is increasing by about 10% each year ('larger order size' means dollars spent per order, not necessarily more products purchased).

Knowing that this trend for online sales is only going to increase, you really do need to make sure you are a part of it. A new, modern website is essential in converting visitors to customers. And a responsive mobile website will add to the conversion rate.

Finally, just a little about the numbers – the analytics. It is important to know how your online presence is working. Analytics can help you understand the trends for YOUR audience. With analytics you can track time spent on your site by visitors, how well your social media campaigns are doing, track the results of other marketing campaigns by tracking hits to special landing pages, and even figure out what time of the day, week or year your marketing is giving you the best ROI.

There are several analytic applications that are free, such as Google Analytics. And most have a pretty good tutorial and documentation. But, if you don't have the time, your web developer, host provider or third-party marketing expert can help you to understand just what all the acronyms and cryptic phrases mean when it comes to analytics. Believe me, it is worth looking into.

Happy New Year!